News
Workwear as a Fashion Brand
New Trend in the Business
At KAYA&KATO, we take pride in pioneering a new trend in the workplace: workwear that is not only functional but also stylish enough that employees would proudly wear it in their leisure time. Many companies today give their employees a say in choosing their workwear.
WORKWEAR BECOMES FASHION: HAUTE COUTURE DE TRAVAIL
The term "workwear" may sound uninspiring, but at KAYA&KATO, we aim to change that. "Why is so much emphasis placed on the design of the interior in modern hotel and gastronomy scenes, but the look of the staff doesn't match the overall concept?" rightly asks our founder, Stefan Rennicke.
Our goal: a collection that is proudly worn due to its history and design. Chic workwear can strengthen employee motivation, promote a sense of well-being, and contribute to the company's image. The Dorint Hotel Group has already equipped its team with a specially developed collection.
TRADITION MEETS INNOVATION
Traditionally, workwear has been made from durable materials to withstand daily wear and tear. Industrial leasing companies specialize in picking up, washing, and returning this clothing. These garments must be extremely heat-resistant and maintain their quality and shape.
But at KAYA&KATO, we go further: Our modern workwear is not only functional but also sustainable and stylish. We have developed a workwear collection that meets modern requirements: chic, comfortable, sustainable, and suitable for industrial washing. A particular highlight is our Clean Ocean concept, which integrates the recycling of plastic waste from the sea.
IMPACT: MAKING A DIFFERENCE TOGETHER
At KAYA&KATO, we not only focus on stylish and functional workwear but also on sustainability and social justice. Our impact concept underscores the influence that companies and consumers together can have on the fashion world and the environment. Every step in the production process meets the highest ecological and social standards.
Our goal is to inspire and make a difference together with our customers. By choosing our brand, you're not only promoting sustainable fashion but also contributing to better working conditions in the textile industry. We believe that companies can have a positive impact on the environment and society through conscious decisions.
This new trend shows that workwear can fulfill more than just a functional need. It can be a statement for sustainability, style, and social responsibility. We demonstrate that it's possible to integrate these values into the workplace while also increasing employee satisfaction.
To showcase our collection, we collaborated with the renowned photographer Stefan Rappo, who captured our pieces in Paris.
